Released “Cancel History” Spring collection, a reproduction of 90's VOLCOM

02/26/2018

The footage below was shot with the idea of having skateboarders, surfers, and snowboarders ride all three sideways in a day to celebrate the release of this “Cancel History” reprint collection.Southern California, home to VOLCOM, is one of the few places where it's possible.

Skate teams Alec Majerus and Omar Hassan, snow team legend Jamie Lynn, and surf team Noa Deane skate on the Mt. High slopes, Newport beach waves, and the VOLCOM headquarters skate park in a single day. did.The original design outfits they wear make them feel nostalgic, but their vibes and genuine VOLCOM spirit are still the same as they used to be.

He says that in order to understand the present, it is necessary to know the past. VOLCOM has documented its history since its inception, so the “past” for VOLCOM is clear.Through film, photography, music and art, VOLCOM's “everything” is completely preserved.The people, places, and moments that have shaped this brand never disappear.
And in the spirit of today's team riders, the legend continues.VOLCOM continues to evolve, supported by the constant advancement of committed riders.

However, when VOLCOM was founded in 1991, surfing, skateboarding and snowboarding were not seen in the mainstream.They were one of the more radical subcultures, the outcasts, the underground, and the energy that overflowed from within the youth. VOLCOM has been there and has taken a raw DIY approach to everything it makes.Now the middle finger that was standing is proudly turned over.
Since its inception, VOLCOM has been the world's first brand to cover surfing, skating and snow.It is also the spirit and attitude of embracing diversity.
Keep expressing, always move forward, and be a FUN.It was the “Youth Against Establishment”.And VOLCOM has grown as its ideal form.

This capsule collection “Cancel History” respects the roots of punk rock, which is reminiscent of the 90's.The design is simple and direct.The iconic vintage wordmark and logo are printed in basic monochrome colors on a 100% cotton body with color variations reminiscent of those days.In other words, “TRUE TO THIS” over time and forever.

“Cancel History” Spring Collection