ARBOR, which celebrates its 25th anniversary this year, has released a documentary video "Crossing the Grain" today. It depicts how the founder of ARBOR launched the brand in the mid-'90s and has followed its path.Be sure to check out the video that shows the way of thinking about "trees" that hasn't shaken since the company was founded, and what the brand ARBOR should be.
ARBOR :: Crossing the Grain – Mindfully Crafted for 25 Years
In 1995, two friends launched ARBOR with the aim of protecting the environment as a guide when manufacturing snowboard and skateboard products.
ARBOR became the first action sports brand founded with a focus on sustainability and has been donating a portion of its sales to environmental protection since its inception. From the very beginning to the present, no one has ever talked about how ARBOR established its current position.
This documentary film shows how the founder of ARBOR launched the brand in the mid-'90s and has followed its path.
Please watch this video, which shows the way of thinking about "trees" that has not been shaken since the company was founded, and what the brand ARBOR should be.
