ELECTRIC lens revolution

electric_mainTHE UNTOLD STORIES / ELECTRIC

ELECTRIC, a premium accessory born in San Clemente, California, has a wide range of items such as sunglasses, watches and helmets as well as goggles.
It became.However, as the range of brands expands, the evolution of goggles, which is the origin of ELECTRIC, will be more thorough than ever, and the performance and design will be refined.And this season, ELECTRIC lenses have undergone a revolutionary evolution.

We have developed a contrast broads lens that adjusts the wavelength and amount of light on snow where light is strongly reflected, making it easier for the human eye to recognize shadows.Whether it's a sunny day with strong sunlight or a day when it's hard to see the terrain due to heavy snow, one lens promises a comfortable view.Furthermore, I would like you to experience the good visibility of JAPAN LENS, which was developed in consideration of the cloudy Japanese environment by studying the pigments of the Japanese eyes.In addition, ELECTRIC's unique frameless goggles system, press seal technology, also shows the high level of development of ELECTRIC.A simple design that perfectly aligns the groove of the lens with the groove of the frame without using any magnets, levers, or complicated devices.At first glance, the goggles that do not seem to have changed have evolved in various points to the extent that they are incomparable to the model a few years ago.


EGX (above)
GLOSSBLACK
BROSE BLUE CHROME
Price: ¥ 25,000 (excluding tax)

EG3 (bottom)
MATTE BLACK
GRAY / GOLD CHROME
Price: ¥ 28,000 (excluding tax)

PRESS SEAL TECHOLOGY ELECTRIC's original lens exchange system that does not allow snow to enter from anywhere 360 ​​degrees by matching the groove of the lens and the groove of the frame. Used for EG3, EG3-W, EGX.
PRESS SEAL TECHNOLOGY
ELECTRIC's original lens exchange system that does not allow snow to enter from anywhere 360 ​​degrees by matching the groove of the lens and the groove of the frame. Used for EG3, EG3-W, EGX.

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