Just two years ago, Jake Burton died of illness on November 2, 2019.
65 years old.
He has been active in the evolution and spread of snowboarding since he was young, and his existence was so big that he was 65 years old, and although he had heard about illness at the age when he could have a life in the future, he himself was at that time. I was really surprised.
A book will be published on November 11th.
"The Life of Jake Burton, the Man Who Born Snowboard" by Akishi Fukuhara
Jake created a new product based on his encounter with a toy sled called a snurfer, and launched "Burton" at the young age of 23.
While working part-time at night, I stayed in the barn in the daytime and devoted myself to the production of prototypes while struggling with electric saws. In this book, you can get a real idea of how to fight against and how to live until the end of your life.
At the beginning of making boards, sales were uncertain, and there are many stories of such business difficulties such as door-to-door sales at surf shops, skateboard shops, and ski shops.
However, at the same time, it is strongly felt that Jake has maintained a pioneering spirit without giving up in any scene.
Even today's snowboarders may not be interested in Jake Burton.But if you know his life, you can feel that the world of snowboarding we're enjoying right now is because Jake has overcome the obstacles he's faced.
It is written in this book that it is an unmistakable fact.
At the beginning, there is a lot of information about the evolution of snowboarding, such as photographs of early prototypes, many valuable photographs in the text, and sketches.
For the first time in this book, you'll also find out what the company Burton has taken, the evolving snowboarding industry, and what's happening behind the scenes.
As a matter of fact, I also want to read it carefully.I don't want to scan it easily.I'm opening a book like that.
Now that we are about to enter a new full-scale season, it makes us want to love snowboarding.
It should be such a book for you.
"The man who gave birth to snowboarding
Jake Burton's Life "
Released on November 2021, 11 ・ Bungeishunju Number Books New issue ¥ 24 (tax included)
