electric room
electric

ELECTRIC (エレクトリック)

BRAND INFORMATION

BRAND CONCEPT

2000年、カリフォルニア・サンクレメンテで誕生したELECTRIC。
幾度と無く重ねたテストを元に、ELECTRICは“クラシック”をさらに洗練し、“機能性のあるスタイル”をブランド理念に掲げ、アクティブなライフスタイルを充実させる品質の高い製品を世に送り出している。
サングラス、腕時計、ゴーグル、ヘルメット、バックパックなどのアクセサリーやラグジュアリー&ライフスタイル製品をデザインし、生み出し続け、ファッションシーンをリードする。

20 hours ago

ELECTRIC

Halfway there, keep looking forward // Jeff Johnson in the Nashville, giving us that midweek motivation we needed ... See MoreSee Less

Halfway there, keep looking forward // Jeff Johnson in the Nashville, giving us that midweek motivation we needed

2 days ago

ELECTRIC

From his search for waves, to his days spent sailing, foiling, paddling and everything in-between, John lives his life to the fullest on the water. The polarized lenses featured in his signature line block 99.9% of amplified light reflection from the water’s surface, provide 100% UV protection and block HEV blue light for superior color contrast, crisp vision and healthy eyes ... See MoreSee Less

From his search for waves, to his days spent sailing, foiling, paddling and everything in-between, John lives his life to the fullest on the water. The polarized lenses featured in his signature line block 99.9% of amplified light reflection from the water’s surface, provide 100% UV protection and block HEV blue light for superior color contrast, crisp vision and healthy eyes

3 days ago

ELECTRIC

5 o'clock shadow is always better in the Nashville
www.electriccalifornia.com/nashville.html
... See MoreSee Less

5 oclock shadow is always better in the Nashville 
http://www.electriccalifornia.com/nashville.html

7 days ago

ELECTRIC

Over the last four years Electric has been focused on building the world’s strongest youth surf program. From free surfing style to competitive results to good attitudes, these groms have proven to be the best of the best. Here’s a look at what our team has been up to this year. Click through for more! ... See MoreSee Less

Over the last four years Electric has been focused on building the world’s strongest youth surf program. From free surfing style to competitive results to good attitudes, these groms have proven to be the best of the best. Here’s a look at what our team has been up to this year. Click through for more!

1 week ago

ELECTRIC

Working hand-in-hand with brand partner, John John Florence, Electric proudly introduces his first signature series sunglasses. Available now exclusively at your favorite surf shop

www.electriccalifornia.com/jjf.html?trk_msg=J6HMAVPPP3MK9ENVSQVQN4GNTC&trk_contact=J7M0R455HC8IGE...
... See MoreSee Less

Working hand-in-hand with brand partner, John John Florence, Electric proudly introduces his first signature series sunglasses. Available now exclusively at your favorite surf shop 

http://www.electriccalifornia.com/jjf.html?trk_msg=J6HMAVPPP3MK9ENVSQVQN4GNTC&trk_contact=J7M0R455HC8IGE6KLRA4SD9GC8&trk_sid=HFC1F67I7K2CC1QVQ6RLR0BKB4
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BRAND TOPICS

スノーボードをはじめ、サーフ、スケートなど数々の3...
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