Premium hi-end products fully packed with tech features and materials, focused on Premium hi-end products fully packed with tech features and materials, focused on exceptional performance and environmental responsibility. On trend colors.exceptional performance and environmental responsibility. On trend colors.Hi-end and innovation seeker Hi-end and innovation seeker Street inspired mountainwear with technical details. Focused on urban style,Street inspired mountainwear with technical details. Focused on urban style,minimalistic decoration and streetwear trend colors.minimalistic decoration and streetwear trend colors.Visible style focused on strong branding. Unmatched technical features vs. price ratio. Visible style focused on strong branding. Unmatched technical features vs. price ratio. Combination of vivid colors and earth tones.Combination of vivid colors and earth tones.Younger target group, Brand followerYounger target group, Brand followerTypical rider: Experienced frequent rider, Backcountry rider,Typical rider: Experienced frequent rider, Backcountry rider,Typical rider: Frequent rider, More core/park oriented,Typical rider: Frequent rider, More core/park oriented,Typical rider: Core-mainstream and mainstream rider,Typical rider: Core-mainstream and mainstream rider,Style focusedStyle focusedADDICTED TO POWDERADDICTED TO POWDERURBAN MOUNTAINURBAN MOUNTAINBASE CAMPBASE CAMPOUTERWEAR LINESOUTERWEAR LINES
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