VOLCOM will release "VOLCOM × UNDER R," part of its 2024 Fall/Winter collection, on Friday, October 10th. This special collection features a wide variety of color variations on VOLCOM and UNDER R co-branded T-shirts, long-sleeve T-shirts, hoodies, beanies, and coach jackets.
UNDER R is a new concept store derived from the select shop "Ron Herman" that was established in Melrose, California, USA. The store inherits the style of Ron Herman and develops through art, music, clothes, etc. that are involved with the cool friends around it. It provides a place where you can enjoy not only fashion but also visually and aurally in a space that combines art and culture. It has a concept that continues to grow through these diverse cultures and has established a unique position.
On the same day, Friday, October 2024th, 10 at 4pm, the "VOLCOM × UNDER R "MELTDOWN"" launch event will be held.
Venue: UNDER R Sendagaya
Date: Friday, October 2024, 10 (free admission, FREE DRINK)
17:00 – Doors Open / Volcom Archive Photo Exhibition, Silkscreen Workshop
18:00 – Skate Jam Session & Best Tricks
19:00 – waterweed & Mexican Age live session
20:00 – Close
VOLCOM riders: Tatsuya Masuda, Sota Tomikawa, Kai Sato, Taichi Wakita, and others
On the day, the venue will feature a variety of content, including exclusive original silkscreen workshops, a Volcom archive photo exhibition, a skate jam session, and live sessions by waterweed and Mexican Age.
■VOLCOM POP-UP Store Opening Announcement
Volcom will be holding a pop-up at Under R Sendagaya from Friday, October 2024th to Wednesday, October 10th, 4. In addition to items with a double name of Volcom and Under R, the pop-up will offer a silkscreen printing service with the original Volcom x Under R logo. You can add a special logo to your favorite items. The pop-up store will also have a special space where you can fully experience the history and appeal of the brand.
UNDER R SENDAGAYA
151F, 0051-2-6 Sendagaya, Shibuya-ku, Tokyo 3-1
03-6804-1519 11:00-19:30 (closed Thursdays)
https://www.instagram.com/under_r_tokyo/
