VANS launched the "Always Pushing" campaign in July to celebrate skateboarding culture, which is the brand's DNA. The latest chapter of the campaign, which takes place during the holiday season, will feature the MTE series, which combines style and versatility and can be worn anytime, anywhere, under the message "Always Ready."
"MTE™" is a VANS outdoor series that combines functionality that can withstand various weather conditions with design that allows you to enjoy everyday fashion styles. The lineup is perfect for outdoor use, including shoes equipped with VANS' unique outsoles that can handle tough, rough terrain.
MTE™'s new product, CROSSPATH, is a shoe perfect for traveling to snowy mountains.
The latest upper design is lightweight and breathable, and is also treated with a durable water-repellent finish, so you can feel safe even in situations where meltwater splashes on you. The outsole has excellent grip, so it will support you when walking on slippery snow or icy snow. It also has excellent cushioning, so you can wear it for a long time without feeling stressed. The product uses environmentally friendly materials throughout. As the effects of global warming become more pronounced these days, choosing environmentally friendly products is one of the actions we should take when playing outdoors.
The outsole has a new tread pattern and a strong rubber material, providing maximum grip on a variety of terrains and surfaces.
Uses environmentally friendly materials such as a midsole made of more than 50% recycled polyester and bio-based EVA foam, and an outsole containing 31% recycled rubber.
Vans rider Ryo Aizawa appears in the campaign creative. The photos are of him and fellow team riders Jake Kusick, Jill Perkins, and Ivica Jurgenson in a street session in St. John's, Canada, so be sure to check them out!
"MTE™ CROSSPATH" will be available at all VANS STORES, some ABC-MART GRAND STAGE stores, and the official ABC-MART online store.