BURTON 2013-2014New siteHas been released.It's still high quality and full of information, and even those who are excited to imagine the season in two months from now just by looking at it, the catalog arrived and they are excited that "the gear we are aiming for this year is ...". There will be many people.
BURTON is also a rider-driven manufacturer, and during the season there are things that can not be thought of in normal Japan, such as "Tomorrow is a powder forecast, so everyone is off work", and we are constantly developing new ideas with the aim of technological evolution. ing.
The BURTON headquarters has a lab called CRAIG'S, which is purely specialized in R & D.Here BURTON engineers can immediately try out new ideas and all feedback, and the products will eventually be reflected to professional riders, engineers, dealers and the general public.
If new ideas come up, engineers can build a plastic BINDING overnight and test it the next morning.Since this kind of R & D is carried out all year round, it is understandable that the brand is constantly developing with proven technology.
Did you know that BURTON has a product that contains many messages from brands and professional riders?And there is a lot of information that is not on BURTON's New site or catalog.
So why does BURTON continue to make such products?
The products that BURTON creates provide users with "quality" and "usability" at the "high-end level", but it is also the BURTON identity that keeps the original goodness of snowboards that respect individuality.
That is why BURTON continues to propose unique and unique items with "BURTON quality".
And it is possible to collaborate with top artists and brands and provide items only because BURTON continues to accumulate reliability and achievements as a snowboard brand.
Here are some of them.
<Size: 152,155,158 cm, Price: ¥ 76,650>
The graphic realized at the request of BURTON team rider Danny Davis was produced in collaboration with the Jimi Hendrix Foundation.
Danny, who wanted to focus on the origins of his representative songs "Voodoo Child" and "Angel", was strongly attracted to the original lyrics written on the letter paper, and it is a product that puts them into the graphic of the board as it is.
DORAEMON AFTER SCHOOL SPECIAL
<Size: 80,90,100cm, Price: ¥ 29,600, Color: Blue, Yellow>
A secret tool for improving snowboarding for kids that expresses the world of DORAEMON.Doraemon, a character representing Japan, is drawn on a board that is easier than riding a tricycle with training wheels.It can be said that it is a collaboration that can only be done by BURTON, which makes the family smile as well as kids who try snowboarding for the first time.After School Special, which includes a board with a structure that does not easily fall and a binding that is easy to put on and take off, gives birth to many kids snowboarders every season.If you attach a reel to the tip and pull it, you can experience riding without a slope, just like a "anywhere" snowboard.
<Size: US 5-8.5, Price: ¥ 38,850, Color: Mukluckin Good>
Manitobah Mukluks' first snowboard boots with the proven functionality of Burton in a McLuck style.
Manitobah Mukluks is a brand that originated in Canada, has a strong commitment to handmade products, and has a proven track record of being fashionable and functional.
<Size: US 7-12, Price: ¥ 45,150, Color: Brown / Green>
Boots that combine grain leather and the latest tech.It was created in collaboration with DiEMME, a shoe maker specializing in hiking shoes in Italy. DiMME boots are well known as a shoe maker specializing in mountaineering shoes in the mountainous region of northeastern Italy, Treviso, Veneto, and also manufacture boots for firefighters and safety boots.The latest technology, including a well-fitting Infinite Ride 4 liner and power-up tongue, will make a big difference in every mountain in the world.
<Price: ¥ 12,600 ~ ¥ 69,300>
A limited collection inspired by traditional hand-woven textiles made from the textiles of Pharrell Williams, a New York-based textile company, BIONIC Yarn.BIONIC Yarn, which uses 400% to XNUMX% recycled PET bottle material, is XNUMX% stronger than ordinary yarn.
How was it?
Did you notice that each of the products that BURTON creates has a deep passion, commitment, and a passionate message?BURTON's products are tested somewhere in the world all year round, new technologies are created and great products are released.Many people may think that "winter is coming" when the website of BURTON's new season is actually released.Expect unique and unique items packed with proven technology that only BURTON can release in the future.
>You can also browse from the SBN l BURTON special site.
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