SIMS's new global professional team was announced on December 12th, the birthday of Tom Sims, the founder of SIMS and also known as a pioneer of snowboarding.The following six members of the professional team are full of talent, each has their own personality, and each has the same spirit with a strong will.
John Jackson
One of the stars of the modern era who can hit the most difficult hits
Keegan Baraika
A free-thought innovator with a deep masterpiece in an innovative video part
Tadashi Fuse
A respectable veteran pro rider who will surely kill a huge cliff
Scott Bram
An all-terrain ruler with a modest personality but a focus on style and riding content
Shuhei Sato
Transforming from a half-pipe player to a backcountry demon and expanding the range of slips
Cody Werble
An up-and-coming talented rider.Loyalty to the dustbox crew
John Jackson commented on the launch of the new team:
"I'm too happy to be able to skate for The Sims. My friends are great. I think this will be really great. I'm very proud to represent Sims, who is also a pioneer of snowboarding."
-John Jackson
The creativity and energy that creates the individuality and unique style of each rider will expand further while retaining the brand color that has been passed down to date, along with the spirit that Tom Simms originally envisioned.
