Yokonori Mind, who has survived 30 years, will move on to the next era
More than 30 years ago, in the early 1980s when SESSIONS was born, the play of snowboarding had not yet taken root in the world, and snowboarding was like slipping while holding shoes with a bungee cord on a board.
Joel Gomez, a boy who was a skater and surfer at the time, quickly fell in love with the unfinished snowboarding.A few years later, in 1983, he opened a snowboard and skateboard shop in Sunnyvale, California, USA at the young age of 21. SESSIONS got off to a good start with the shop. In the 90's, he supports iconic riders such as Jamie Lin, a charismatic rider who swept the scene, Mike Rankett, Travis Parker, and Tara Dakinez.As influencers of snowboard culture and innovators of outerwear, they have contributed significantly to laying the foundations of the industry.Snowboarders from all over the world, from dressing up to riding styles to crazy lifestyles, were overwhelmed by their trends.
Even now, more than 30 years after the brand was born, SESSIONS continues to advocate a bohemian lifestyle while developing excellent outerwear.The concept that hasn't changed since then is that anyone who loves side-riding sports is a comrade.And while I've always loved to make noise at parties after snow, the most important thing is to live passionately.Therefore, even when I'm too devoted to work (grinding in English), I always convey the message that I enjoy the “session” of my life, such as grinding on a skateboard in the meantime.
Viva Sessions
In 1999, Sessions released their first team movie, “Viva Sessons”.This video was a symbolic movie of Sessions, with riding by Jamie Lynn, Mike Rankett, Travis Parker, Tara Dakinez and more.The iconic style of the riders and the Sessions brand are deeply imprinted in the history of snowboarding from the 1990s to the 2000s.
While Sessions looked back on the essentials of snowboarding progress and contributed to the future of the scene every day, most brands couldn't have the opportunity to make a strong impact in history.It can be said that this brand and riders were in an important position for the scene.
Viva Sessions is a valuable movie that reminds us that the wear company fostered the heyday of legendary riders' careers and continued to support the progress of snowboarding.That's why I want you to relax and take a look at these Viva Sessions and look back at the important aspects of snowboarding.
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