:sefigndrager snoitseuQ7273-282 )305( nilparD .J noraA :da gndrager snoitseuQli i.. i I II ll ii i6512-236 )802( renkceK egroeG ”57801 x ”5788'reyuBa no sdeeb ”521.gndraobwonSdlrowsnarT5002 eduG s .OCGNDNBNONUdAgndnB ecroFWELCOME TO THE UNION BINDING COMPANY. OUR GOAL AT UNION IS SIMPLE: SUPPLY THE BEST-FITTING, HIGHEST-PERFORMING AND MOST-DURABLEBINDINGS IN THE BUSINESS. THIS MONTH'S FEATURED BINDING, THE “FORCE” STAYS TRUE TO THIS WELCOME TO THE UNION BINDING COMPANY. PHILOSOPHY. DESIGNED FOR THE 100+ DAYS-A-YEAR SNOWBOARDER, THE FORCE DELIVERS RAW PERFORMANCE AND DURABILITY FOR RIDERS WHO DEMAND THE MOST OUT OF THEIR GEAR.OUR GOAL AT UNION IS SIMPLE: SUPPLY THE BEST-FITTING, HIGHEST-PERFORMING AND MOST-DURABLEBINDINGS IN THE BUSINESS. THIS MONTH'S FEATURED BINDING, THE “FORCE” STAYS TRUE TO THIS PHILOSOPHY. DESIGNED FOR THE 100+ DAYS-A-YEAR SNOWBOARDER, THE FORCE DELIVERS RAW PERFORMANCE AND DURABILITY FOR RIDERS WHO DEMAND THE MOST OUT OF THEIR GEAR.EXTRUDED ALUMINUM HEELCUPSLightest, strongest, and most-durable EXTRUDED heelcup to date.ALUMINUM HEELCUPSLightest, strongest, and most-durable heelcup to date.PURATHANEBUSHINGSYSTEMAbsorbs vibrations and allows for PURATHANEtrue board flex.BUSHINGSYSTEMAbsorbs vibrations and allows for true board flex.STAGE II MAGNESIUM BUCKLES Twice as light, and four times stronger STAGE II than aluminum.MAGNESIUM BUCKLES Twice as light, and four times stronger than aluminum.STAGE IIMULTIZONE HIGHBACKS Tapered towards the top, providing flex and tweakability where you want it; STAGE IIsupport and durability where you need it. MULTIZONE HIGHBACKS Tapered towards the top, providing flex and tweakability where you want it; support and durability where you need it. 2005/20062005/TRAVIS PARKERJON KOOLEYTJ SCHNEIDERUnion (noun)Union (noun)UNIONBINDINGCOMPANY.COMTRAVIS PARKERJON KOOLEYTJ SCHNEIDER .segde ll2006. An association for a common object.2. An organization of persons sharing a common interest or purpose.3. A place where two or more things are united.4. A bringing together or being brought 1. An association for a common object. 2. An organization of persons sharing a common interest or purpose.3. A place where two or more things are united.4. A bringing together or being brought together into an integrated whole.together into an integrated whole.PRODUCT FIRST MENTALITYAs always, we have a product first mentality at Union. Our goal is to get as many people as possible riding the new Force this season. From our profes-sional snowboard team to the local shop employee, we want everyone to be able to ride the new Force and feel the difference first hand. LOCATION: FORCECATEGORY: MARKETING20 YEARS OF THE FORCE VIDEOA binding 20 years in the making. This winter we'll be creating a short documentary looking at the history of Union through the lens of the Force binding. Three generations of Union employees, professional athletes and bombproof design. Get your pen and paper ready, it's time to take notes on how the #1 binding in snowboarding was born. [ UNI0N BINDING C0MPANY ][ UNI0N BINDING C0MPANY ]TOTAL BINDING MODELS [ 23 ]TOTAL BINDING MODELS [ 23 ]DIGITAL OVERVIEWDIGITAL OVERVIEWCORE SRL.CORE SRL.UNION IS SHAPED BY:UNION IS SHAPED BY:TEAM / APPROACH / INNOVATIONTEAM / APPROACH / INNOVATIONKEY ADVERTI SING CAMPAIGNThe New Force will be Union's biggest marketing push since 'Stronger - The Union Team Movie'. Much like the Ultra launch from this season, we will have a dedicated 1 month campaign to highlight the Force from all angles. This will include - social media, e-mail, web, print and in-store activations all focused on the new Force.
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