FW, based in the wilderness of Belvie, Switzerland and Lake Annecy, France, was founded in 2019.
We combine high-performance materials with cutting-edge design, and design environmentally friendly and durable clothing.
Product research and development reflects the experience of "playing" in the wilderness of designers who lead an active lifestyle in an environment surrounded by magnificent mountains and the clear waters of the Alps, and are not satisfied with the current situation. We are constantly aiming to improve and realize a comfortable outdoor life in all situations.

Love of nature is the most important factor for a brand, and in order to create a sustainable future that coexists with nature, we give top priority to "responsible manufacturing" and adopt materials that have little impact on the environment. We also donate to NPOs that are working on the environment.

The roots of FW are to spend time with nature as it is and to empathize with it.

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