Hello, this is CAP.Continuing from the last time, I would like to proceed with a deeper story.In the mountain of JH where many madmen live, there are people who started their own brand because they pursued their own experience and style too much.
⬆️⬆️ (The first photo is from the 1s ...) FRANCO SNOW SHAPE.Mikey Franco, whose brand name is the same as his own name, is a so-called "mabudachi" that CAP has been associated with for nearly 1980 years.During his active career, he served as a demo for AASI (American Instructor Association) for two terms, working with him on the development of the BURTON-LTR board, and was a close friend to CAP and at the same time a personal coach.
⬆️⬆️ The brand he launched has a lot of boards inspired by Niseko's Gentemstick, and it stands out like a "snow surf".The biggest feature of this FRANCO SNOW SHAPE is that the trees used for the core material are procured in the local Jackson mountains.Each model has a barcode linked to Google MAP, and by scanning it, you can find out where the core material you produced (= logging) is ... It's a very, very maniac brand. is.In addition to the regular lineup, we also produce custom-made boards that are completely made-to-order, and the price is extremely high from 2,500 USD (27 yen?) (!!), and there are customers who actually purchase it. I have some doubts about it, but JH is where the madmen gather.There is also a sales history of custom boards that cost up to 3,000 USD (32 yen ??).Great ????
⬆️⬆️ I understood the whole flow because I had been to BURTON's head office factory before, but it is custom-made, so what is different from mass production is regrettable. Is it the point that you are spending time without?I think there is an atmosphere of losing to the capitalist wave of mass production, but this culture of handcraft is still very interesting.
⬆️⬆️ Mikey says that the custom shape will be produced after considering not only the style and technique of the person but also the slope composition and slope of the home mountain. When asked, "What would it be like to make it to Japanese specifications?" "Isn't it better to have a long side cut (because there are many gentle slopes in Japan) and a twin tail that uses a base that runs well?" By the way, a board with a deep side cut. Is effective for steep slopes such as JH, and is the most suitable setting for free riders who cling to steep slopes for most of the day.So that's it??
⬆️⬆️ What I felt at Mikey's factory, it's still the ultimate form for a long time in this sport: "My best board (it's also a style, it's always a slippery slope, it's snow quality). I wondered if "custom-made with added" would be the destination.However, it is actually difficult to order a snowboard that costs more than 20 yen, and when it is completed, it seems that it will only be displayed on the Kamidana for the rest of the life (laughs), but this is the world of surfing. What happens then?After this, there was an event that unraveled the world of custom shapes from the sea ...
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