Chinese Syndrome

Hello, this is CAP.Suddenly ... CAP I really like China.I first went to China about 8-9 years ago.In China, where snow is still developing, I was working on a rather reckless project to set up a park that Alts Bandai, which was enrolled at that time, was proud of.It's been eight years since then.What has changed in Beijing ... I will introduce the present of China from Beijing, which I have been to twice in the last two months.

IMG_7127↑↑ How do you call CAP's winter work to Invans customers in the Fukushima Aizu area?is.As a part of that, we invited Wong Lei, a famous Chinese NITRO rider, to create a tour. Wong Lei was the first professional rider in China to be a legend, and like him, NITRO superstar Eero Ettala joined in to create a truly gorgeous tour.However, since Wong Lei, no prominent riders (meaning other than Olympic athletes ...) have appeared in China.It may be that the rapid growth of the market is being followed by "people" at an unprecedented acceleration.

IMG_7164↑↑ Hardware other than humans (= software) is exploding with accelerating market growth.It has already swept the quality of Chinese domestic board makers, snowmaking car makers, snowmaking machines and lifts with quality close to that of Europe and the United States.That's why there are more than 10 billion people, so Brain is simply 10 times that of Japan.Development speed can be advanced more than 10 times.That's why "copy and paste" is 10 times better or worse.In the snow industry, not only Japan but even Europe and the United States may be threatening or even past.

IMG_7186↑↑ Both Saizeriya and Marugame, which CAP loves, are expanding into China as a matter of course.I think that China itself is better at the above-mentioned "copy and paste" than creating the service itself, so there are still business opportunities to propose new services.But if it's judged to be great, it's also 10 times faster "imitated" in China.By the way, Milan-style Doria for 299 yen in Japan.It's about 190 yen in Beijing.It is a fairly cheap line in terms of prices.

IMG_7192↑↑ Rolling carpet snow? It was introduced in Japan about 30 years ago and disappeared when I noticed it, but after all, China is now a "winter sports powerhouse" The government plans to increase the winter sports population enormously for the 2022 Winter Beijing Olympics.As a part of that, ski resorts and ice skating rinks are crowded.However, it is presumed that such a "pseudo-experience" is in demand because there are considerable densely populated areas in the south of the vast China.Skating rink pseudo, curling pseudo, ski pseudo.It is also interesting that there are so many pseudos, whether it is a copy and paste nationality.However, I haven't gotten to the surfing simulation yet.Will we be able to do citywave in China in the near future?I think it will explode considerably in metropolitan areas.Of course I will take on the job when it comes.Why?That's because I like China.

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2005 years from 12.As the marketing manager of Hoshino Resorts Alts Bandai / Urabandai Nekoma Ski Resort, he oversees attractive development, public relations, sales, and sales promotion.In the past, he was also involved in the development of BURTON SNOWBOARD's beginner-only board "LTR". In May 2017, he moved to Sherpa Co., Ltd. and started an inbounds attracting / attracting consultant with snow.He also serves as a writer for FREE RUN. Since July 5, he has been engaged as the senior adviser of citywave TOKYO as the operation manager of Asia's first artificial river surfing facility. Transferred to Sports Facility Management in June 2018 and started a wider range of advisory business.Currently, while working on a project to maximize the number of customers in Fukushima, during the season, he introduces Japanese mountains to foreigners as a dedicated guide for mint tours (https://minttours.com) headquartered in Melbourne, Australia. ------------------------ Twitter: @ kei7cap Instagram: @ kei2019cap