BRAND INFORMATION
BRAND CONCEPT
Born in the wilderness of Lake Annecy, France, FW designs high-performance apparel that incorporates the essence of new school.Surrounded by the majestic mountains of the Alps and crystal clear waters, we are up to the task of creating a sustainable future. FW values board sports, trend culture, artistic innovation, and personal expression.And we believe that this culture connects people from different backgrounds and places.
This is the future wild.
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We are positive, embracing progress and striving to reduce our environmental impact.
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Values come from playgrounds and joyful exploration