BONFIRE

BRAND INFORMATION

BRAND CONCEPT

It was founded in 1989 by Brad Steward, a professional and photographer.
It was named after burning an old board with friends and burning it (BONFIRE), hoping that it would snow well next season.

Based in the Pacific Northwest (British Columbia, Washington, Oregon), BONFIRE TEAM has been repeatedly tested in harsh environments based on rider feedback.

Even after more than 30 years, he is still passionate about product development under the concept of "always creating good products."

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