Burton signs Step On®'s first license agreement with DC Shoes

Burton-Licenses-StepOntoDC [1]Burton's Step On® system, which first hit the market last year and became a hot topic, and has become even more popular this season, has attracted the attention of many users.Its excellent features that greatly evolve snowboards into simpler, faster, and more comfortable ones.Even after the release, Step On® continues to evolve while carefully expanding the lineup based on high-end models without expanding to a large number of lineups at once, gradually expanding the range of the lineup, but big news has jumped into it this time. .. "Burton has signed the first Step On® license agreement with DC Shoes," he said.
DC Shoes is an action sports brand headquartered in California, USA.Burton announces that it grants the right to use the Step On® system for the DC shoes. This is, of course, the first time the Step On® system has been adopted for boots other than Burton.And snowboard boots for DC shoes using the Step On® system will be released in the fall of 2020. Fall 2020 will be the season after next, but Burton's Step On® system has a lot of potential in the future.

"More than six years ago, Burton embarked on intensive research and development this winter to design snowboard boots and binding systems that focus on ease of attachment and detachment, without the need for traditional straps and buckles. , Step On® is in its second season and is in strong demand. In the next chapter, making this groundbreaking system available to other brands in the industry will make snowboards grow as a sport. Ultimately, we hope Burton's Step On® will be the standard platform for non-strap binding and boots, regardless of brand. DC shoes are the first to use the Step On® system. We are really pleased that snowboarders who have become a brand and love their boots will benefit from the convenience and performance of Step On®, "commented Chris Cunningham, Product Senior Vice President, Burton. It is said that it is.
The DC Shoes Step On® boots have been developed for both men and women and will be available in the fall of 2020.Burton's unique interface with a total of three connection points on both sides of the toe and heel, while retaining the upper design, materials, closure system and fit.This ensures seamless compatibility with all Burton Step On® bindings.Users will have more choices in their preferred boot and binding combinations.

Bobby Meeks, Global Snowboard Marketing Director for DC Shoes, said: “Our brand is based on challenging the status quo, and it's no wonder we're partnering with Burton to create innovative products. Step On® enhances the snowboarder's various riding experiences. It's a system and we're proud to be the first brand to launch Step On® boots outside of Burton. It's great that it doesn't take long to prepare. "

With this development, Burton may continue to partner with other brands in the future.When we use the Step On® system on the slopes, people around us often ask us, "How about?"The attention of this Step On® system, which can be started quickly after getting off the lift, will increase in the future.