Adidas Snowboarding Insistence and technology to support products

Adidas-Eye-catch_s

Adidas Snowboardiing continues to make boots based on the know-how of shoe maker adidas while incorporating the world's top riders such as Kazuhiro Kunibashi, Forest Bailey, and Jake Blaubert as team riders and incorporating their feedback. Four years after the Snowboarding line was born, the products that are evolving have a glimpse of adidas' commitment.We talked to Adidas Japan Tomita about that commitment.Let's explore the “adidas-ness” that resides in the product while looking at the three items that are attracting attention this term.

 

The strongest pair that achieves high performance in any environment

Tactical

▶▶Tactical ADV

Among the adidas Snowboarding BOOTS line, the most notable thing about the TACTICAL ADV, which is a high-performance model, is the outsole with integrated functions. Adidas' unique technology, The BOOST foam, TORSION SYSTEM that supports The BOOST foam, and snow traction that grips the snow firmly are installed.
The BOOST foam has extremely strong impact resistance and resilience, and you can slide comfortably without stress even on hard riding.In addition, The BOOST foam does not deform even when the temperature changes, so it is resistant to cold and absorbs shocks even in harsh environments.
The TORSION SYSTEM is used as a system to supplement this The BOOST form.This system is a technology that supports The BOOST foam by controlling twisting and dangerous movements of the foot.

"I'm always thinking about whether adidas, which is a shoe brand, can input the know-how of shoe making that it currently has.This sole, which was possible only with shoe maker adidas, was inspired by running shoes for competition. ”

So what's the difference between the model with The BOOST foam + torsion system and the other models?

"It's a personal feeling, but the softness and resilience of The BOOST foam is so different that you can immediately see it when you wear it.Furthermore, by adding a torsion system that enhances reactivity and stability, it supports the important functions of total impact resistance, resilience, reactivity, and stability.This gives you the best performance regardless of the field, such as carving halfpipes on big kickers and hardburns. "

Tactical-Sole2
The soft The BOOST foam (white part) is supported by the torsion system (green part).It feels soft when worn, but it is durable enough.You can see that it is firmly supported while feeling soft when slipping

In addition, the inner boots have been completely renewed from this season.The newly installed ULTRALON naturally molds the inner boots into your own foot shape depending on your body temperature.The internal design is also wider than this term, making it easy to fit Japanese feet.Power racing, which firmly supports the ankles, is tight, and pro shops nationwide have said that the fit has actually increased.This high performance boot gives you the best control in any condition and will lift your slip.

 

Both coolness and performance
adidas all terrain boots

samba
▶▶The Samba ADV

"THE SAMBA ADV is a boot that is the basis of adidas Snowboarding.Depending on your riding style, you may have a personal feeling and a preference for comfort, but I think that anyone can wear it with satisfaction.There are more high-spec models and reasonable models in the lineup, but this model is the icon of adidas Snowboarding that combines the universal coolness and performance of adidas, which is the basis of everything. ”

This THE SAMBA ADV has a classic shoelace, adidas trademark 3 lines and fashionability.It is a standard item that has the most adidas-likeness in the lineup and is highly evaluated. While maintaining its position as the basic line of adidas Snowboarding boots, its technology is evolving every year.The outer and inner have been redesigned from this term, and the design has been made smaller and lighter while retaining the characteristics of THE SAMBA ADV.As for the inner, ULTRARON is adopted for THE SAMBA ADV as well as TACTICAL ADV from this term.As you wear it, it will naturally fit your feet and you will feel comfortable wearing it.A Continental rubber outsole that grips well on snow and ice, and a 3D molded tongue that maintains a better fit and flexible flex with high durability, pursuing not only design but also comfort. is doing.

A large circle and three small circles on the sole.Actually, this is the same arrangement as the sole of adidas Skateboarding.These small details are packed with adidas-like commitment.
A large circle and three small circles on the sole.In fact, it has the same placement as the sole of the adidas Skateboarding shoes.The adidas-ness appears in these small details as well.

 

Materials and cutting that do not interfere with your style,
The ultimate wear that is packed with all of Kazu's commitment

major-jk-pant
▶▶Major Stretchin It Jacket/PANT

MAJOR STRETCHIN IT JACKET / PANT developed by Kazuhiro Kokubo (hereinafter referred to as Kazu) for his best performance.This wear incorporates Kazu's ideas not only in technology but also in design.The most notable thing is its ease of movement. With the 4WAY stretch system, it has elasticity in all directions, and you will not feel any inconvenience even during strenuous movements such as tricks.The silhouette is not squeezed, and the tightening that is common in modern wear is eliminated.Furthermore, the ventilation under the armpits is eliminated and it is installed only on the side of the abdomen of the wear.In order to prevent jamming that causes the cloth to be pinched when opening and closing the chuck, detailed measures such as installing a supporter in the center of the ventilation are incorporated.

"Kazu is particular about the part that does not interfere with his riding, so I thought about this as the first thing.It may not be the current trend in Japan that prefers just size, but this is Kazu's answer.Of course, it boasts water pressure resistance and breathability of 20km / 20kgm so that it can withstand the hard conditions of his main field, the backcountry.The ultimate one is completed by sticking to the materials, cutting and details that do not hinder the movement. "

All to pursue my own riding.Adidas Snowboarding's stance is to give shape to styles that are not fashion.