Anon has evolved even more this season

Anon has received high praise for its magnetic lens exchange system "MAGNATECH®", "MFI®" that easily and securely connects goggles and face masks with a magnet, and its highly functional lineup.This season, the brand has made great progress while attracting more attention due to the ease of use of "MFI®" in connection with measures against coronavirus.
In goggles, the lens, which can be said to be the core of the functional aspect, has been renewed.We have developed a PERCIVE LENS that can recognize subtle terrain irregularities on the snow surface and installed it in the lineup.In addition to enhancing the functionality of ease of use, it has greatly evolved its performance as a fundamental goggle by making full use of cutting-edge molding technology.
On the other hand, Anon, who is developing a highly functional and reliable model for helmets, has made new progress shortly after the start of 2021.It was the first snow sports helmet to introduce the new shock absorption technology "WaveCel®︎".We have been advocating seamless connection with goggles and face masks, and have developed stylish and functional helmets.Sports helmet Adopting MIPS (multi-faceted impact protection system), which is highly regarded as a shock absorbing technology, Fidlock® snap helmet buckle that allows you to put on and take off the buckle while wearing gloves, just turn the dial for a perfect fit and comfort The functionality of the Anon helmet, such as the BOA® 360 ° in-shell fit system, which gives a comfortable fit, is highly evaluated.Therefore, this time, I focused on the functionality of Anon's helmet, which has achieved further evolution and higher safety by introducing it to "Wave Cel ® ︎".

The new WaveCel®︎ helmet "Merak WaveCel" was released in early January.Of course, if you use Anon's goggles, it will work with the MFI-equipped face mask to complete a seamless setup.The goggles in the photo are M1 CYLINDRICAL

"WaveCel®︎What exactly is "?"

A fall that you experience as a matter of course on a snowboard.There are various levels of impact and how to receive it, even if it is said to be a fall.Even on snow, in the event of a severe fall on a high-speed gliding, a landing mistake on a jump with a kicker, a jib item, or a fall due to a reverse edge on an advanced grand trick, in the unlikely event of a strong head impact. It is undeniable that it may lead to head injury and fatal injury to the brain.The role of the helmet is to avoid that danger.Helmets are originally worn to reduce damage to the brain when the helmet receives the force and breaks when it receives an impact, but in order to minimize the momentary impact, at that moment The important point is how the helmet itself works.
Looking at the helmet equipped with WaveCel®︎, you can see the green wavy material from the inside or from the ventilation gap.This wavy material is stretchable and absorbs the energy generated from the impact by transforming it in three stages.When the helmet receives an impact, the wavy cell deforms in the first stage and absorbs the impact.In the second stage, the cell collapses like a bumper in a car.Furthermore, in the third stage, the cell slides sideways, turning the direction of the impact force and acting to move it away from the head.In this way, the strong impact on the helmet is reduced.

WaveCel®︎ is a wavy cell built into the helmet.When this material is impacted and deformed, the force of the impact applied to the brain can be reduced.
If you enlarge the material, you can clearly see such a wave pattern.
An experimental scene assuming a state where the head is struck on a slope.Above is the movement of the brain with a standard helmet.Below is Wave Cel®Helmet.The lower one is WaveCel at the time of collision®It can be seen that the movement of the brain is greatly suppressed even after the collision.

Helmet with WaveCel®︎

Helmets equipped with this latest shock absorption system, Wave Cel®︎, will be introduced by Anon for the first time in the snow sports industry.The model isMerak WaveCelLogan WaveCelTwo types. To maximize the effect of WaveCel®︎, it is best to have the helmet firmly fitted to your head.So these two Anon models are also equipped with a BOA® 2 ° fit system that allows you to easily adjust the just fit.
Merak WaveCelIs a dual hybrid structure that combines the durability of the top and the in-mold structure of the bottom that is light and comfortable to wear.The helmet's shell is equipped with 19 active vents for good ventilation, and this vent system can be closed when you want to keep warm, so you can always keep the condition inside the helmet in good condition.
On the other hand, a lightweight EPS shell has been adopted to create a simple and stylish look.Logan WaveCel..Both are extremely comfortable to use, with a Fidlock® snap helmet buckle that is easy to handle with one hand while wearing gloves.Although the price is a little higher than a normal helmet, helmets are worn for safety in the first place.That's why this WaveCel®︎-equipped model is attractive.

Taking advantage of the functions of the BOA® 360 ° fit system, the WaveCel®︎ functions can be fully demonstrated by using it in a perfect fit.
Located between the shell and liner is the BOA® 360 ° Fit System
The Merak Wave Cel is equipped with an active vent.Open and close like this

Anon Merak WaveCel Helmet 
¥ 35,000 (¥ 38,500 including tax)
Color: Black, Gray, Sky Blue, Blush
Sizes: S, M, L, XL


Anon Logan WaveCel Helmet
¥ 24,000 (¥ 26,400 including tax)
Color: Black, Navy, Purple, Maroon
Sizes: S, M, L, XL


"Outstanding ease of use" Functionality unique to Anon

People who actually use Anon may have already experienced it, but the remarkable feature of Anon's goggles and helmet is its ease of use on snow.The goggle magnet type lens exchange system "MAGNATECH®" completes lens exchange in an instant.There is no doubt that this is really the fastest system in the goggles world.And face mask MFI®However, the mask and goggles are connected without any gaps in an instant, which is a very encouraging system for this corona.The BOA® 360 ° fit system for adjusting the size of the helmet, the Fidlock® for the helmet buckle, etc. are all in the glove-on state, and it is good that you can operate it at the fastest speed even with one hand.Being smart in all operations without being confused on the snow will also increase your concentration on riding.The good thing about Anon is that it is not just about pursuing high-performance installation, but always prioritizing ease of use.

Fidlock® snaps are easy to operate with one hand
Goggles magnet type lens exchange system "MAGNATECH®", connection with face mask by magnet "MFI"®You can feel this ease of use in an instant by using it.

Style and coolness from a snowboarder perspective

Another thing I've seen and felt about Anon's products for a long time.That's where Anon's quality is combined with it all in a stylish and cool way.The seamless connection of helmets, goggles and face masks is a symbol of that, but not only is each item good, but it can also be set up stylishly when worn.No matter which part you look at, the quality of each is high.The completeness of the setup is high because there is nothing that makes you feel dissatisfied with the quality.Such attractive items will surely boost your riding motivation this winter.

This extremely complete and seamless setup.With the addition of the new WaveCel®︎ introduction topic, Anon has advanced into a more attractive brand.

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