"NICHE SNOWBOARDS" is a snowboard brand that started in 2009 based in Salt Lake City, Utah.The feature is to create "environmentally friendly snowboards with zero waste".
We produce eco-friendly, high-quality snowboards with zero waste, using materials that take into account environmental issues in graphic designs that put our thoughts on the global environment.
In addition to using eco-friendly materials, we strive to create snowboards that are lighter, faster, more durable and allow the rider to perform at their best, compared to traditional decks. .
Not only is it environmentally friendly, but its excellent performance is attracting attention not only in the United States, but also in the world and Japan.
NICHE has a wide lineup of soft flex twin models that can be used for splitboards, freestyles, and gratris, centered on freeriding all-mountain boards. We asked the riders about the actual ride comfort of the PYRE, which is attractive for its ride quality.
STORY
A board with great speed and control
NICHE's flagship freeriding model.The wavy magnet traction edge that creates a strong edge grip provides excellent control performance even on icy roads.A high-performance board that uses double camber to ensure the best buoyancy in powder and has the ability to slide down all snowy mountains at high speed.
STIFF FLEX=7/10
Sizes: 156, 159, 162, 165
Price: ¥ 112,200
<“STORY” feel like riding>
Experience the thrill of high-speed free riding
＞RIDER/Ryohei Kobayashi (174cm tall using STORY 159)
The "STORY" has a magnet traction structure that bites well even on icy roads, and you can enjoy stable carving without slipping, so you should be hooked on turns like never before.Since the flex is stiffer, the board is stable without fluttering, and free riding at higher speeds is possible, increasing the range of ways to play.The wide shape, multi-camber, and directional design make it possible to fully demonstrate its potential in powder, so you can ski without stress even in heavy snow.Especially on a single slope like a big slope, you will be addicted to the stable turn that draws a large arc with speed!
With Park Run, you can enjoy the park stress-free as there is no catching of the edge on the rail, which is a concern with the magnet-traction structure.I think it's a recommended board for snowboarders who want to enjoy all genres, mainly freeride, without dragging because of the wide board.
You can go to the line you want to go without stress even in deep powder
>RIDER/Shohei Kawamura (using STORY 156/159)
The field I ski is the deep snow area of Hokkaido, and the backcountry is the main axis. I've been using Niche SBOWBOARDS's flagship model "STORY" for 3 years. The STORY is a slightly stiffer board with a directional double camber.
The first thing I noticed about the feel was the fast initial speed in deep snow.A slightly tapered tail and basalt stringers give it strength for speed on steep slopes and a light and quick ride.and float well.Even in a deep powder environment, it can carry the line you want to go at high speed without stress. Thanks to the wavy shape magnet traction along the edge, which is also a feature of STORY, the snow surface is firmly grasped with a little force, so it is easy to control even tight lines in tree runs and turns that draw large arcs. It is recommended for those who do not have leg strength.It can flexibly handle compacted snow on snowy mountains and icy environments.The board's unique artistic design and matte texture are cool, but one of the reasons I like the concept of manufacturing while sticking to zero waste and environmentally conscious materials.
PYRE
A board for powder, terrain play and fun rides
A thick waist + mini swallowtail outline that is a little more assertive.Approach powder smoothly
You can get more buoyancy than the length with the excellent resilience created by the nose rocker and backfoot camber.Turn entry is accelerated by a natural, stiff flex.From powder to tight trees to side hits and carving, the board has the best performance for fun rides.
STIFF FLEX=7/10
Sizes: 140, 145, 150, 155, 160
Price: ¥ 105.600
Easy to operate, you can enjoy a wide range of snowboarding with one
＞RIDER/Sayaka
"PYRE" is a board that makes snowboarding even more fun.The thick waist and short length make it easy to operate despite its stability.When you slide on the powder, the wide sole catches the snow and you can slide comfortably while raising the spray with little force.It's not a model with a soft flex, but the nose is easy to float and the thickness of the waist makes it easy to transfer power to the board when weighted, making it easy to press.It takes a little getting used to when you actually use the jib, but once you get the hang of it, you don't have to worry about the thickness.Jumps also have a stable landing.It is a free riding board that you can enjoy free running, carving, and tree running.
Until now, you have enjoyed changing the board depending on the genre, conditions, and season, but with PYRE, you can enjoy everything with this one board, so you can enjoy snowboarding more widely than ever before. .Please come and experience it for yourself.
<MATERIAL>
＞WATER-BASED INKS
All board graphics are printed with non-toxic, solvent-free, water-based inks
＞RECYCLED MATERIALS
Recycled materials used in many areas including steel edges and ABS sidewalls
＞STAINABLE SUSTAINAB LWEO WODO OCODR CEOSRE
Wood cores sourced from eco-friendly sources that control and preserve natural environments without the use of harmful chemicals
Including these, the introduction of materials that consider various sustainability.Uses manufacturing methods that save energy and reduce CO2 emissions
Click here for information on the latest lineup of NICHE Snowboards
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