Announced "mountain of moods" New label ・ Exhibition information ・

・ Exhibition information ・

15/16 AW Winter Mountain /

Announcing the new label "mountain of moods", this jumble joint exhibition will showcase only the "UMBAN Outdoor" lineup of "made in JAPAN".

Please come by all means.
■ 2015 Autumn / Winter JUMBLE TOKYO Joint Exhibition
Session: March 2015th (Wednesday) to 3th (Friday), 11
11th (Wednesday) and 12th (Thursday) 10: 00-18: 00
13th (Friday) 10: 00-16: 00
Venue: Bellesalle Shibuya First HALL B1

MofM Official site /

Appointment /


* Designer's message

I, Fukuyama, have spent 20 years in the snowy mountain world and 16 years in the fashion world including the model era.
On the occasion of the 10th anniversary of the brand's establishment, in the summer of 2013, it was decided to relocate its headquarters from Daikanyama, Tokyo to Minakami, Gunma Prefecture.
As I get older, I may have a stronger desire to live in nature.
With the theme of fusion with Yamao Katsu and Tokyo style, which are conscious of urban elements, we are designing and making things that properly incorporate the balance of both.
In the winter season, it is common practice to carry a snowboard and hike the snowy mountains.
In seasons other than winter, you can directly feel the beautiful fresh greenery, autumn leaves, lakes, and the Tone River.
Feel the four seasons close to you, and repeat the test every day.Our clothes are the new products that are born.



Photographer: Tetsurou Moriguchi

MofM Director & Snowboarder: Moved from Tokyo to Minakami, Gunma, with the aim of creating new, realistic clothing that immediately reflects what you experienced in nature in your designs.Mountains, mountaineering, mountain stream fishing, snowboarding, fashion, and living in nature every day at an altitude of 1000m in Minakami to further improve myself.