Start for new development

Ski resorts that normally entertain us snowboarders until Golden Week are also closed one after another this season.It was a season that bothered us because of the warm winter and lack of snow.
But after all snowboarding is fun.Expectations for the next season are definitely growing, such as numerous events, memories of slipping with friends in the season, and things I couldn't do even though I was thinking of doing this season.And in the warm winter, the magical El Nino phenomenon that caused the lack of snow has ended, and next year the La Nina phenomenon will lead to heavy snow and powder.According to the information from all directions, it seems that it will surely be a snowy season, so I have high expectations.

Japan Meteorological Agency announced on April 4
Japan Meteorological Agency announced on April 4

Meanwhile, this SBN FREERUN, which started at the end of February this year, will accelerate at a stretch from this summer.At this time, I usually talk about various advertisements and articles with manufacturers mainly in magazines, but this year there are many stories on the WEB.While aiming for cross-media between magazines and the WEB, I would like to improve gear information at once from this summer. After the release of the annual catalog issue created by FREERUN, a plan is underway to build a powerful digital catalog platform on the WEB and let everyone enjoy gear selection in earnest on the SBN FREERUN WEB.Proposals are usually simpler, but this time I feel that there are two types of proposals with more than 10 pages.Please look forward to what it will look like.

So, to explain the plan to the manufacturers in Kansai, I'm on the Shinkansen now.

by HI