It will be delivered LIVE from noon.Interview before that!
Delivery is on the special page ↓
http://seenowtokyo.com/event/thelive
MofM
"Walking with the finest nature, the state of the urban outdoors that arrived"
From Tokyo to pursue the products you really need outdoorsGunma-Minakami TownIt's been 5 years since I moved to.Completion of a down jacket that can be said to be a self-confident work that combines functionality and design, and the world's first from the snowy mountainsLive distributionInterview with designer Masakazu Fukuyama about the collection of formats
/
ProfessionalSnowboarderTo fascinate Mr. Fukuyama who was also active asMinakami TownCan you ask us about the nature of Japan again?
Minakami TownIs a heavy snowfall area with the highest 24-hour snowfall in Japan, and is located there.Nihon Hyaku Meizan（Japan's hundred famous mountains） OfTanigawadakeIs said to be a very dangerous mountain.There are also steep cliffs, so resort development has not been done much.That's why it's a very high quality powder snow, and there are some steep courses that you can't think of as a mountain of XNUMXm or less.I'm still impressed by the wonderful nature that exists within a few hours from Tokyo.We are proud to be able to develop our brand with this wonderful environment as the backbone.
/
-Summer is the same as fishing etc.TanigawadakeHow do you feel when the snow season starts in your activities?
ProfessionalSnowboarderWhen I was traveling around the snowy mountains all over Japan, it was natural that there was snow all year round, but now it is Japan.Tanigawadake・ Since I settle in the land of Fujiwara, the full-scale snowy mountain season is only two months.Of these, there are only a limited number of days with perfect snow quality.I can't wait for a special day in a special environment.I prepare my work in advance so that I can catch up with it so that I will not miss the day with the best snow quality.I came here and learned to adjust to the pace of nature, not my own.But not all good things are living in nature.Snow removal is extremely difficult, isn't it?The water supply has also exploded.I'm also afraid to live in a heavy snowfall area.With the feeling of coexisting with nature, the transition of the spring, summer, autumn and winter seasons is so clear that you can feel it on your skin every week.
/
-Can you tell us about the 2018 AW season?
Despite being a full-fledged outdoor wear, we have cherished the urban style that can be worn even in the city.After 10 years in Tokyo, pursuing more reality and higher functionality,Minakami TownIt's been 5 years since I moved to this season, but it's a season where I think that one thing I've finally accumulated has taken shape.We have incorporated a lot of fabrics, designs, and cuttings, and have actually tried prototypes in fields such as snowy mountains and rivers and made improvements.After a lot of modifications, it took me five years to confidently propose the best balanced item.The item is written as "TYPE 1" and "TYPE 2" without the season name.It is a manifestation of a standard product that can be used for a long time.
/
-Please tell us about the run-up of items for this season, which are lined up with self-confident works.
It is a down jacket (EX FIELD URJK_TYPE2) that fits not only in the mountains but also in the city.The shape hasn't changed much, but it took two and a half years to complete the product after repeated improvements.The feature is that you put batting.Putting batting in the outdoor outerwear is stuffy with sweat, so normally it is layered to control the temperature.However, actually in the snowy mountainsノ ノ ー ボ ーActually, I focused on the fact that there are many scenes where I don't sweat so much.The inside is lightly dressed, and it was developed so that you can ride the lift with one outerwear.Since the design is short, I think that you can use it comfortably even in town use.In addition, the Sherlock cap that collaborated with the outdoor play group "Varicans" led by stylist Fumihiko Okabe, who was popular in the previous 1 SS, is a fall / winter specification.They know the outdoors and the city, so they often learn to make things together.The rest is the bag brand "Ma"Starpiece"GifuPlease pay attention to the collaboration with the merino wool socks maker "Low Kick".When collaborating, first understand the characteristics of both brands, find common ground, and make use of them.We are doing it while thinking that it would be great if we could make things that would allow each other to go one step further.
/
-Continuing from the last time, the collection announcementLive distributionis not it.Please tell us your enthusiasm for the announcement in the snowy mountains.
Minakami TownI want to convey the reality of.The urban part of the brand concept "MINAKAMI⇄TOKYO" is handled by each.select shopAnd, thanks to the look of the best members including stylist Okabe, I think we can make various proposals.However, the other theme, "genuine outdoor wear," has yet to be fully communicated.We feel a sense of mission in what we send out about functionality.What kind of atmosphere is the clothes made in?I want you to know the bag bone.Anyway, for this termTanigawadakeBecause the deep part of is dangerous (laughs)Live distributionIt will be within the range where you can shoot, but I think it would be nice if you could convey just the image.
/
-From a snowy mountain like no otherLive distributionA collection of formats.Please tell me the highlights?
This time, in order to convey the concept more strongly, the look shooting method is also divided into two situations, "mountain and town", and we propose how to dress in each situation.Outdoorsノ ノ ー ボ ーFor those who don't usuallyLive distributionI hope that you will be interested in the quality of nature and the mountains through this.For those who are already outdoors, I hope it will give you an opportunity to experience the "uplifting feeling of being fashionable and outdoors."Fashion is motivation, mountains enrich life, each goodnessLive distributionI want to tell you.
Designer: Masakazu Fukuyama
99/00 JSBA Chubu District Tournament Winner, 99/00 JSBAAll Japan ChampionshipVictory.
01ノ ノ ー ボ ーInternational competitionX-TRAIL JAM in Tokyo Dome Quarterpipe 21st out of 1 Japanese invited players, 2nd in BigAir, advanced to the finals, etc.NIKE, TIME-X, DC SHOE COUSA, etc.ノ ノ ー ボ ーActive as a rider for 10 years.
At the same timeMen's NonnoAfter playing an active part in fashion magazines as a model such as smart and popeye, he taught himself clothes and launched MofM (man of moods).
April 2016 Concluded a formal professional contract with megabass and further expanded the field of activity as a mountain stream professional fisher.
Movie
Director / Cinematographer: Cyoku MATSUBA (scale still life movie)
look
Stylist: Fumihiko OKABE
Photographer: Masami SUGISAKI
Model: Gasen
Interview: Naoco OKADA
