A must-see program for snowboarders, a man who changed the world with a single non-fiction W board
~ Burton Snowboard Founder's Trajectory ~ will be broadcast on 1/31 (Friday) at 10:00 WOWOW.
At SBN, you have a chance to take a closer look in advance, and a frank word after you finish watching
"Snowboarders are definitely worth seeing."
Jake Burton started making snowboards in December 1977.Various things such as the situation at that time, the US OPEN that started in 12, the turning point of the snowboard industry due to the Olympic Games, interviews with Jake Burton, Burton's first mass production snowboard, successive models, photos and movies at that time, etc. Introduced in.
Along the way, you can see the history of life with Craig Kelly and the current business style of Jake Burton because of Craig's presence.
You can also hear his achievements directly from Jake, and hear from Burton team riders Terje Haakonsen and Shaun White, as well as Japanese Sochi Olympic halfpipe representative Ayumu Hirano from various perspectives.
You can feel the passion of Jake Burton's snowboarding, and it's usually hard to see what's inside the Burton factory, the world's leading snowboarding company, how it's been tested, gathered feedback, and continued to make the best gear. You can also see the scenes that you cannot see in this program.
And what I felt was wonderful was that "Jake Burton does not deny any snowboard style." Riders like Terje Haakonsen who boycott the first snowboarding Olympics to pursue the essence of snowboarding, Shaun White who says his goal is to keep winning in the competition, Craig who decided to deliver the video away from the competition Kelly.
Jake Burton does not deny all riders and admits that everything is snowboarding, and you can see in the show that he continues to work to get snowboarders to know and spread better gear, more snowboarding. ..
I can't tell you more about it here, but it's XNUMX minutes in no time.
It was a show where you could get a glimpse of Burton's style and essence that Jake wanted to convey, and his passion for snowboarding.
The man who changed the world with a single non-fiction W board-The locus of the founder of Burton Snowboards-will be broadcast on 1/31 (Friday) at 10:00 WOWOW.Why don't you take a look?
In addition, WOWOW's free video distribution site, W style, is releasing interviews that could not be recorded in the program.
Program introduction
Snowboarding that has evolved from leisure in the winter mountains to the Olympic Games.Close contact with Jake Burton, the founder of the board brand BURTON.Approaching your own style.
Since its birth in 1977, snowboarding has evolved into an Olympic sport in an unusually fast time of only 21 years.At the beginning, it was nothing more than a piece of play equipment, but it has become a staple of winter sports that is enjoyed by men and women of all ages around the world.After the twists and turns of prototype development, Burton Snowboard founder Jake Burton, who developed "snowboard", still slips from competition to commercial use without forgetting "play" which is the origin of the board's birth. Engaged in product development. Immediately before the 2014 Sochi Olympics, Jake, who has produced numerous medalists such as Shaun White, is closely associated with "attractive rather than competing."
Content / Story
Jake Burton has evolved snowboarding from winter mountain leisure to global sports. Even now, at the age of 59, he goes to Burton the most times in the company and says, "I will never forget my playfulness."At the headquarters office in Burlington, Vermont, a small town on the east coast where creative products are being developed every day in a free corporate culture, he closely follows Jake, who is spearheading the 2014 Sochi Olympics.
Behind his business style was Craig Kelly, a friend of mine who was dubbed the "god of the snowboarding world." What did Craig, who died in an avalanche accident in January 2003, tell Jake?With the testimony of active riders such as Shaun White and Ayumu Hirano, we will approach the "Burtonism" and snowboard "style" that Jake shows in the process of product development for the Sochi Olympics.
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