Hakuba has grown rapidly as one of the world's leading resorts and is accepting many foreign tourists.
Last year, we opened a new format "THE NORTH FACE GRAVITY" in Niseko as a year-round shop, but this summer we will open a roadside store "THE NORTH FACE GRAVITY HAKUBA" in front of JR Hakuba Station.
This shop, which has the image of a visitor center in a national park in California, USA, aims to be a shop that proposes the next generation of outdoor lifestyles by disseminating the charm of Hakuba to the whole country and holding events.
■ THE NORTH FACE GRAVITY HAKUBA
Opening date: July 7 (year-round)
Address: 399-9301 Hokujo, Hakuba-mura, Kitaazumi-gun, Nagano 5930-1
Phone number: 0261-85-2855 (Opened on 7/13)
Business hours: 11: 00-19: 00 (Scheduled to change in summer / winter)
Store area: 167.5 tsubo (two-story / 1F: 109 tsubo, 2F: 58.5 tsubo)
In the area adjacent to the outdoor field, a shop that proposes outdoor sports will be born throughout the four seasons.
Since its founding, with an insatiable spirit of inquiry, the high-end line "Summit Series" of "THE NORTH FACE", which has continued to send gear for coexistence between nature and human beings, is a running that covers from trail to road. We will develop a wide variety of items such as the category "Performance Line", purple labels that make outdoor lifestyles fun in the city, women's and kids' lines.
In addition, New Zealand outdoor bag brand "macpac", compression wear brand "C3fit", outdoor wear by merino wool "Icebreaker", and "GOLDWIN" in winter. A wide selection of ski wear, "241", "BLUEBLOOD", "ESTIVO" snowboard wear, "FISCHER" skis and boots, etc. is.
We also plan to rent high-quality, high-performance products such as rainwear, trekking shoes, and packs during the green season (spring, summer, and autumn), and ski wear, skis, and ski boots during the winter season (winter). ..
A coffee stand and a free space where you can freely browse books on nature and art will be set up on the 2nd floor, and many customers will gather with the aim of creating an open shop with the image of a visitor center in a national park in California, USA. Provides space.
Throughout the year, we hold events and tours to experience outdoor activities in Hakuba, disseminate the charm of Hakuba to the whole country, and staff with knowledge and experience will strive for richer communication with customers.
We propose the next-generation "holistic (comprehensive, overall) outdoor style" that appropriately responds to the evolving market diversity and individualization.
As a priority issue of the medium-term management plan, we are continuously promoting the conversion to a business format of actual demand by promoting a multi-brand strategy and actively opening stores under direct management.
By offering a variety of brands handled by our company, we will continue to make new proposals to meet the diversifying needs of our customers.
