"DESCENTE BLANC", a new format of "DESCENTE", will open in Daikanyama, Osaka and Fukuoka this fall.

Descente Co., Ltd. will open "DESCENTE BLANC", a new format of "DESCENTE", in Daikanyama, Osaka and Fukuoka this fall.

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"DESCENTE BLANC" develops running wear and basic lifestyle wear centered on DESCENTE ALLTERRAIN, and proposes comfortable daily life that sports brands think.
"BLANC" means blank, plain, and blank, and not only will be close to the concentrated time of the sports scene so far, but will also express Descente to be close to the relaxed blank time based on the lifestyle. ..
The store design will be handled by Mr. Tsune Nagasaka, the representative of Schema Architectural Planning, and will convey the new appeal of "Descente".

Mr. Tsune Nagasaka:
Born in Osaka in 1971.After graduating from Tokyo University of the Arts, he established his own design office.
He has been acclaimed worldwide for designing houses, shops, and furniture, including the first and second stores of "Blue Bottle Coffee" in Japan and "Unroute" developed by UNITED ARROWS.

Website: www.descenteblanc.com
Facebook: https://www.facebook.com/descenteblanc
Twitter: @descenteblanc
Instagram: @descenteblanc