"Let's skate in Japan-It's a small island country, but there are more than 500 resorts. There's no reason not to enjoy it." Burton's skate in Japan starts with such a message.
The winter season of 2020-2021 has started with good snowfall.
However, at the same time, it is also the season to receive a large amount of COVID-19.In the last few years, Burton has started a project, "Let's Glide in Japan," to encourage snowboarders to visit resorts, as inbound tourists are not expected to come to Japan, which has been bustling with snowy mountains in Japan.The message "Let's slide in Japan" so that snowboarders, regardless of level, category, frequency, age or gender, can reaffirm the charm of snowy mountains in Japan and enjoy snowboarding in a fun and safe manner while firmly preparing for COVID-19 measures. We will also send out various information.
# Let's slide in Japan
Burton.com/SnowboardNihon
The campaign will feature a wide variety of content, including resort movies where Burton team riders slide through snow resorts around the world, photo contests, and various promotions.In addition, it seems that special treatment plans for lift tickets, various information related to resorts, and plans to raise the tension to go to the snowy mountains will be developed one after another.
First of all, the first movie will be released on December 12th (Monday).looking forward to!
Now, the winter season has finally started in earnest.Let's enjoy plenty of good snow while taking measures against corona!