patagonia / Program for "face and act on environmental problems" included in the shop renewal

Communicating the climate change that is happening through the introduction of POW and efforts toward mountain eco-resorts of Hakuba Valley Tourism

The Kanda store in Tokyo, one of patagonia's directly managed stores, has been reopened.The concept is a shop that offers a lineup specializing in snow and mountaineering technical wear and a program to use the product for a longer period of time.This includes the first attempt by Patagonia Japan to sell second-hand goods and start rental programs.Focus on this new initiative and explore what Patagonia is aiming for through this renewal.

Photo: ZIZO

Circulate the wear to prevent excessive discarding

Based on the corporate philosophy of "running a business to save the earth, which is our hometown," patagonia will continue to make corporate efforts such as adopting product manufacturing methods that reduce the environmental burden, while also facing environmental problems for us users. Therefore, I have continued to convey the message that it is important to take action.However, many people find it difficult to actually take action.So patagonia came up with the idea of ​​providing a program that would lead to action.

One of them is the rental wear program.The aim here is to curb excessive purchases and disposal by sharing.For beginners and those who only go skiing once or twice a year, suddenly buying patagonia clothing can be a daunting task.With the rental method, you can use environmentally friendly products while keeping costs down, and they will not deteriorate and be thrown away without much use.You can participate in environmental activities without a heavy burden.

In addition, all proceeds from the rental will be donated to "Protect Our Winters Japan (POW)", which will lead to indirect actions to support POW's "activities to protect the snow". ..

* "Protect Our Winters (POW)" _ An environmental organization launched by snowboarder Jeremy Jones.It calls for action to protect the snow from climate change.Japan(POW JAPAN), Mr. Goro Komatsu serves as the representative director.

The rental period is up to 1 week (from rental to return), and the rental fee is ¥ 4,000 (tax included) for the top and bottom of the wear. Reservations start from mid-November, and rental starts from late December.Reservations can be made by phone or at the store from one month before use.However, the actual rental is only at the store.Let's actually go to the store and ask them to choose the appropriate clothing while discussing the size and slipping scene.You can also return it to your home.After use, it will be maintained and rented out again with its functions restored.

Another new attempt is the sale of second-hand goods.We also aim to circulate the product and reduce the amount of waste by having people who need it use the clothing that has been sized out and can no longer be used, or that has been kept asleep in the chest of drawers for many years.

Used products have worn fabrics and slightly lower functions such as water repellency than new ones, but of course they do not interfere with use in snowy mountains.After washing and water repellent treatment, it is inspected twice or three times, so you can use it with confidence.

Examine whether it can be used for a long time and is environmentally friendly

Of course, buying a new item is no mistake.It is meaningful to examine whether the product can be used for a long time and to check whether it is an environmentally friendly product before purchasing it.Also, if you "choose" to repair and use damaged or deteriorated clothing without replacing it, that is one of the fine actions.
Examine each option.Through the program provided here, it is possible to deepen the understanding of facing environmental problems and taking action, and to lead to the next action.

Sewing kit (left) and repair patch (right).The repair patch closes some scratches and holes, and can be used as a first aid even if the wear runs out in the mountains.At the store, you can try it yourself while learning how to use the repair patch, or you can ask the staff.Items that cannot be fixed on the spot can be sent to the Patagonia repair center for repair.Let's talk about what kind of repair is needed
Did you know that some snow waxes are also environmentally friendly?We are proposing options other than Patagonia products.I want to choose carefully because it is a necessity for us

To "protect the snowy mountains"Find out what you can do

The permanent exhibition panel displays information specific to snow, such as the introduction of POW, efforts toward mountain eco-resorts in Hakuba Valley Tourism, and changes in temperature and snowfall in the Hakuba area. By catching the information sent by POW, searching for ski resorts operated by renewable energy and going skiing, etc., by acting based on the information you have learned, you can explore what you can do by yourself. It will be.

The reason for acting is simply "to protect the important snowy mountains."If you imagine a future where you can continue snowboarding for a long time without thinking hard, your body may be moving naturally.

In a place where people who face environmental problems can gather

The Kanda store is also active in the Kanda area of ​​Chiyoda Ward.He invited POW to the winter kick-off event held in Kanda every year and shared the message "Let's protect the important field of snowy mountains from the climate crisis".In addition, as a result of providing opportunities for local high schools to learn about climate crisis issues, local activities have been fruitful, such as the change of ski school to Hakuba with the support of students.In this way, the store aims to become a hub that connects the local community, local communities, and general users.

The staff members are also enjoying themselves as much as they can.It's also a valuable experience to hear that experience
Mr. Mihashi, the store manager who talked to us this time.He is also a snowboarder and loves snowy mountains.To protect the field, to protect the snow, we continue to encourage storefronts and local communities to take action together.

"It is certain that communicating activism through new initiatives such as second-hand sales of technical products and rental programs is a challenge. The points of explanation and communication to customers are not the same as before, and we take action to our customers themselves. I don't think it's possible to tell just by explaining how to get people to wake up, so I think we should think together based on the experience of the staff. We always have fun while working on the problem. I am happy to be able to act with you.
Through this initiative, we hope that our customers will understand what they should do to protect their field and take action toward a solution.We hope that many people will utilize the program and convey the message, "We will take action to protect our field, the snowy mountains." Mr. Mihashi

・ Patagonia official website www.patagonia.jp

・ Patagonia Tokyo ・ Kanda Instagram