The Kanda store in Tokyo, one of patagonia's directly managed stores, has been reopened.The concept is a shop that offers a lineup specializing in snow and mountaineering technical wear and a program to use the product for a longer period of time.This includes the first attempt by Patagonia Japan to sell second-hand goods and start rental programs.Focus on this new initiative and explore what Patagonia is aiming for through this renewal.
Photo: ZIZO
Circulate the wear to prevent excessive discarding
Based on the corporate philosophy of "running a business to save the earth, which is our hometown," patagonia will continue to make corporate efforts such as adopting product manufacturing methods that reduce the environmental burden, while also facing environmental problems for us users. Therefore, I have continued to convey the message that it is important to take action.However, many people find it difficult to actually take action.So patagonia came up with the idea of providing a program that would lead to action.
One of them is the rental wear program.The aim here is to curb excessive purchases and disposal by sharing.For beginners and those who only go skiing once or twice a year, suddenly buying patagonia clothing can be a daunting task.With the rental method, you can use environmentally friendly products while keeping costs down, and they will not deteriorate and be thrown away without much use.You can participate in environmental activities without a heavy burden.
In addition, all proceeds from the rental will be donated to "Protect Our Winters Japan (POW)", which will lead to indirect actions to support POW's "activities to protect the snow". ..
* "Protect Our Winters (POW)" _ An environmental organization launched by snowboarder Jeremy Jones.It calls for action to protect the snow from climate change.Japan(POW JAPAN), Mr. Goro Komatsu serves as the representative director.
Another new attempt is the sale of second-hand goods.We also aim to circulate the product and reduce the amount of waste by having people who need it use the clothing that has been sized out and can no longer be used, or that has been kept asleep in the chest of drawers for many years.
Examine whether it can be used for a long time and is environmentally friendly
Of course, buying a new item is no mistake.It is meaningful to examine whether the product can be used for a long time and to check whether it is an environmentally friendly product before purchasing it.Also, if you "choose" to repair and use damaged or deteriorated clothing without replacing it, that is one of the fine actions.
Examine each option.Through the program provided here, it is possible to deepen the understanding of facing environmental problems and taking action, and to lead to the next action.
To "protect the snowy mountains"Find out what you can do
The permanent exhibition panel displays information specific to snow, such as the introduction of POW, efforts toward mountain eco-resorts in Hakuba Valley Tourism, and changes in temperature and snowfall in the Hakuba area. By catching the information sent by POW, searching for ski resorts operated by renewable energy and going skiing, etc., by acting based on the information you have learned, you can explore what you can do by yourself. It will be.
In a place where people who face environmental problems can gather
The Kanda store is also active in the Kanda area of Chiyoda Ward.He invited POW to the winter kick-off event held in Kanda every year and shared the message "Let's protect the important field of snowy mountains from the climate crisis".In addition, as a result of providing opportunities for local high schools to learn about climate crisis issues, local activities have been fruitful, such as the change of ski school to Hakuba with the support of students.In this way, the store aims to become a hub that connects the local community, local communities, and general users.
"It is certain that communicating activism through new initiatives such as second-hand sales of technical products and rental programs is a challenge. The points of explanation and communication to customers are not the same as before, and we take action to our customers themselves. I don't think it's possible to tell just by explaining how to get people to wake up, so I think we should think together based on the experience of the staff. We always have fun while working on the problem. I am happy to be able to act with you.
Through this initiative, we hope that our customers will understand what they should do to protect their field and take action toward a solution.We hope that many people will utilize the program and convey the message, "We will take action to protect our field, the snowy mountains." Mr. Mihashi
・ Patagonia official website www.patagonia.jp
・ Patagonia Tokyo ・ Kanda Instagram
