PHOTO: DASHA NOSOVARIDER: JAMIE ANDERSONPHOTO: TOM MONTEROSSO RIDER: TRAVIS RICEPRODUCT FIRST MENTALITYAs always, we have a product first mentality at Union. Our goal is to get as many people as possible riding the new Trilogy this season. From our pro-fessional snowboard team to the local shop employee, we want everyone to be able to ride the new Trilogy and feel the difference first hand.LOCATION: TRILOGYCATEGORY: MARKETINGTRILOGY PARK VIDEOLater this winter we'll be shooting a multi-day park and resort focused video with Jamie Anderson, Jess Kimura, and Mia Brooks to highlight the new Trilogy binding. 3 generations of the best snowboarders on earth will come together to introduce the new Trilogy to the world. [ UNI0N BINDING C0MPANY ][ UNI0N BINDING C0MPANY ]TOTAL BINDING MODELS [ 23 ]DIGITAL OVERVIEWDIGITAL OVERVIEWCORE SRL.CORE SRL.UNION IS SHAPED BY:UNION IS SHAPED BY:TEAM / APPROACH / INNOVATIONTEAM / APPROACH / INNOVATIONKEY ADVERTISING CAMPAIGNThe New Trilogy will be Union's biggest women's specific marketing push in the past few seaons. Much like the Ultra launch from this season, we will have a dedicated 1 month campaign to highlight the Trilogy from all angles. This will include - social media, e-mail, web, print and in-store activations all focused on the new Trilogy. 20 23 // 20 2420 23 // 20 24UNIONBINDINGCOMPANY.COMUNIONBINDINGCOMPANY.COMUNION BINDING COMPANY PRODUCT DISPLAYUNION BINDING COMPANY PRODUCT DISPLAY
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