GIRO

Hello, this is CAP.Last timeThe blog will be updated from US ???.We will travel south from Portland, Oregon to Santa Cruz, California.

IMG_3702_1ServiceNta Cruise is about an hour and a half south of San Francisco.It is a "city of sports and students" where the headquarters of surf brand O'NEILL and Santa Cruz of bicycles are located and UCSC (University of California Santa Cruz) is enshrined.Actually, the place where CAP first stepped on the continental United States was also here in Santa Cruz, and it was here in Santa Cruz that I experienced surfing for the first time. .. ..Is it just a place of memory?

IMG_3701ItsAbout 10 minutes by car from the city of Santa Claus on the hillGIROHeadquarters is located.Not only GIRO but also motorcycle helmet maker BELL and goggles brand Bolle live together here. It is the center of the brand where more than 4 people from 100 manufacturers and nearly 40 people from GIRO alone work.

IMG_3672OurThe company is not only an office, but also a laboratory for creating new products and checking safety.There are measuring devices that meet various safety standards around the world and safety standards set by the FIS (International Ski Federation).I had the chief engineer explain it ... I can only understand about 50% honestly because I use a little quick and difficult words (laughs) I heard it while nodding with my eyes, so the engineer probably understands it. I'm thinking about it, so this is also troublesome.Will you continue to explain?

IMG_3680QuantityOf all the test machines, the one that left the most impression on CAP was this peppy machine.The transparent tube in the center is made of exactly the same material as the pole used in the Alpine race, recreating the pole hitting the helmet as the ski racer barely passes inside during the race.At a maximum speed of 80km / h, this pole rushes around ... it's a powerful version of Ketsubat, punishing it with a momentum reminiscent of a New Year's Eve TV show.Racers hurt a lot ...Respect to you?

IMG_3692_1Saying goodbye to the Tubat machine and going to the next room, it's a factory that produces countless prototypes of "a place to embody ideas" ?? The wrench in this photo.At first glance, it seems normal, but it is actually a fake made with a "3D printer". It is said that there is almost no shape that can not be made if the 3D printer linked with CAD fits inside the machine, so it is a machine that seems to come out in Mission Impossible.By making a prototype using this, repeating discussions, making corrections again, and so on, we can finally commercialize it.It seems to be daunting ...

IMG_3697It's a matter of course if the feeling that the rod duct designer feels "this is good!" And the feeling that marketing "sells this!" Do not match, but it takes tremendous effort and time to create one product. That's why.The color design team regularly goes on a "color hunting journey" to get new inspiration (pictured in Morocco the other day), and the design team's desk is lined with Star Wars pictures. I was keenly aware that it would not be possible to develop without enriching creativity.

IMG_3703OurOne large photo displayed in front of the company reception.After all, I am keenly aware that the center of snowboarding culture is the United States (although I make a lot of ski and bicycle melmet as well as GIRO ...) There must be some absolute reason why this culture can be transmitted.You can understand the reason well after the factory tour and the next day. .. ..Continue.

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2005 years from 12.As the marketing manager of Hoshino Resorts Alts Bandai / Urabandai Nekoma Ski Resort, he oversees attractive development, public relations, sales, and sales promotion.In the past, he was also involved in the development of BURTON SNOWBOARD's beginner-only board "LTR". In May 2017, he moved to Sherpa Co., Ltd. and started an inbounds attracting / attracting consultant with snow.He also serves as a writer for FREE RUN. Since July 5, he has been engaged as the senior adviser of citywave TOKYO as the operation manager of Asia's first artificial river surfing facility. Transferred to Sports Facility Management in June 2018 and started a wider range of advisory business.Currently, while working on a project to maximize the number of customers in Fukushima, during the season, he introduces Japanese mountains to foreigners as a dedicated guide for mint tours (https://minttours.com) headquartered in Melbourne, Australia. ------------------------ Twitter: @ kei7cap Instagram: @ kei2019cap